PODCAST APPEARANCE: The Faces Podcast

Laresa McIntyre, founder of Rockbridge CFO, shares how she helps founders and executives move beyond bookkeeping and tax prep to real financial clarity.

Laresa explains the difference between accountants, controllers, and CFOs, why most companies between $1M–$40M revenue struggle without strategic financial leadership, and how her fractional model provides enterprise-level insights at a fraction of the cost. She dives into the importance of cash flow forecasting, understanding margins, and key ratios like revenue per employee, while also reminding entrepreneurs that context matters just as much as numbers.

Beyond business, Laresa opens up about balancing her career with family, traveling abroad, and why grounding in family values keeps her work impactful. If you’ve ever wondered when your business is ready for a CFO, or how to grow sustainably without losing sight of what matters, this episode is for you.

🎙️Listen here: https://youtu.be/sRPlBs8mvSQ